This means that once you post a story you can save it in a Highlight - think of it as a folder - that will display on your Instagram profile right under your bio. Instagram Highlights are groups of stories that you can create and categorize on your Instagram profile. In this article, we’ll dive into IG Story Highlights, why they’re so important, and how to get you started! What is a Story Highlight? Understanding this Instagram tool can be one of your main competitive advantages for your 2020 marketing initiatives.

Just like Instagram Stories, it’s totally worth spending the time planning and strategizing how to use them to your advantage! Your Instagram Story Highlights are your cherry-picked stories that you want to share with your followers indefinitely - it’s highlighting your best Instagram content. The latest feature are Instagram Stories Highlights which are an incredible tool for a business to showcase and promote their brand. Everyone is always talking about Instagram - it’s become the best marketing tool for businesses.

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